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Sarawak State Library

Read.Innovate.Excel

Strategic Public Relations: Audience Focused Practice

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Call no.
: 659.2/DIG
ISBN/ISSN
: 9780534637064
OPAC Related Link
Click Here
Summary
With nearly 30 years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her belief that to practice effective public relations requires strategic thinking and audience focus.