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Question: Revitalizing SMEs’ performance: unleashing the dynamics of Technology-Organization-Environment factors for M-Commerce adoption

Answer: Purpose
Strategic leveraging of Mobile Commerce (M-commerce) holds immense potential for augmenting firm performance within the realm of Small and Medium Enterprises (SMEs) in Malaysia. This study seeks to unravel the important role played by specific factors, namely, relative advantage, security, complexity, firm performance, organizational competence, M-commerce knowledge, competitive pressure, customer value and information intensity in influencing M-commerce adoption and its subsequent impact on SME performance. Drawing on the Technology-Organization-Environment (TOE) framework, the study posits that technological factors (relative advantage, security and complexity), organizational factors (organizational IT competence and M-commerce knowledge) and environmental factors (competitive pressure, customer value and information intensity) collectively shape M-commerce adoption, thereby influencing SME performance.

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(Source: Emerald Insight, 03 May 2025)

Source Link: https://www-emerald-com.onlinedatabase.librarynet.com.my/insight/search?q=commerce+in+Malaysia&showAll=true