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Category FAQs Search : Sarawak Tourism Board

Question: Background About Sarawak Tourism Board (STB)

Answer: INTRODUCTION
Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.


OBJECTIVES OF THE BOARD
* To achieve its objectives of increasing tourist arrivals into the state.

* To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.

*To position Sarawak as a prime destination for culture, nature and adventure tourism.


STB VISION
* Making Sarawak the naturally preferred tourism destination.

STB MISSION STATEMENT
*Positioning and promoting Sarawak as a safe and friendly eco-tourism destination.

* Be the catalyst for tourism growth.

* Providing networking and synergy among the official agencies and tourism partners.

* Increasing awareness among Sarawakians on the benefits and importance of the tourism industry.

* Enhancing performance through motivation and teamwork

(Source: Sarawak Tourism Board, 10 Apr 2020)

Source Link: https://sarawaktourism.com/about-sarawak-tourism-board/