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Category FAQs Search : Brand Activism

Question: How Brand Activism Affects Consumer Attitude.

Answer: A study on Swedish consumers’ attitudes towards
companies using brand activism, with the Black Lives Matter
movement as context.

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(Source: Pustaka Negeri Sarawak, 04 Oct 2021)

Source Link: https://www.diva-portal.org/smash/get/diva2:1528960/FULLTEXT01.pdf