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Sarawak State Library

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Inside Coca-Cola : a CEO’s life story of building the world’s most popular brand

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Call no.
: 338.766362092/ISD
Author
: Neville Isdell with David Beasley
Contributor
: Siti Zalilah bt Hj Abang Zaidi
Summary
Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Coke`s?story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It`s also a readable and important look at how companies can market and govern themselves more?ethically and to great success.