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Sarawak State Library

Read.Innovate.Excel

It`s not how good you are, it`s how good you want to be.

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Call no.
: 158.1/ARD
Author
: Paul Arden
Contributor
: Nurfarathul Aqma Binti Julani
Summary
Paul Arden, a renowned figure in advertising, shares his expertise on a variety of topics including problem-solving, brief interpretation, communication, strategic decision-making, embracing mistakes, and fostering creativity. These insights are not only relevant to the advertising industry but also offer valuable lessons applicable to various aspects of contemporary living. Presented in a lively and amusing manner, this compact book offers a distinctive glimpse into the realm of advertising. It comprises a delightful mix of quotes, anecdotes, visuals, and thought-provoking content, all presented in easily digestible segments. Whether your goals lie in personal growth or business success, this book comes highly recommended as an essential read.