This book is a compilation of selected papers originally presented in the iC-MAS 2015 conference organized by the Department of Communication FSS UNIMAS. This book is mainly about works of authors researching the usage and effect of the new era of media. The new media highlighted comprises social networking sites, online news portal and the internet which is very interactive and can be accessible anytime anywhere. But traditional media such as televisions and films are still relevant and users have various platforms to access and disseminate information.