Laman Rasmi Pustaka Negeri Sarawak -

Total global strategy

Call no.: : 658.049/YIP
Penulis: : George S. Yip
Penyumbang: : Vincent Jinap
Ringkasan: A uniquely integrated view of the global strategy issues facing firms today. Written by the subject`s leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.