Laman Rasmi Pustaka Negeri Sarawak -

Develop your marketing skills

Call no.: : 658.8 RIC
Penulis: : Neil Richardson and Ruth M Gosnay
Penyumbang: : Fiona Ravia Anak Asing
Ringkasan: A good reference book for those who wish to develop their marketing skills. The book contains summary pages at the end of each chapter containing questions and suggested activities, helping people to revise the basics and increase confidence. It also gives key insights into how theories and tools work in actual business scenarios, shows people how to improve customer satisfaction and highlights contemporary issues, such as sustainability.