Laman Rasmi Pustaka Negeri Sarawak -

Social marketing

Call no.: : 658.8/SOC
Penulis: : edited by R. Craig Lefebvre
Penyumbang: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Ringkasan: This book content the theory and practice of social marketing has steadily been gaining significance following its conception over four decades ago and has since been adopted by an ever expanding group of practitioners, academics, researchers and policymakers in governments around the world. A key feature underlined in this work is how social marketing stands apart from other approaches to health promotion and disease prevention, environmental sustainability, safety and injury prevention and other topics, by searching for population level impacts that can be achieved by using marketing techniques such as audience segmentation, implementing product and service development, realigning incentives and removing barriers to behaviour change, increasing opportunities to practice healthier and more socially beneficial behaviours, and las but not least is creating communication strategies to promote, encourage and support positive behaviour changes that ultimately benefit society as a whole.