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4. BUILDING A STORYBRAND : Clarify Your Message So Customers Will Listen

BUILDING A STORYBRAND : Clarify Your Message So Customers Will Listen

Call no.

: 658.802/MIL

Penulis

: DONALD MILLER

Penyumbang

: Nur Amanina Binti Mastani

Ringkasan

Donald Miller gets his readers to amp up their brand by clarifying their marketing message through creating story-like approaches. He introduces the SB7 Framework which focused on the customer being a hero, the focal person in the brand and the one that brands have to please. Personally, it is a brilliant idea as it focuses on the philosophy ‘customer is king’, which rings true as we would want the brands to know what we want out of their product.