The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter
The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter
Call no.
: 651.7 COR
Penulis
: Charlie Corbett
Penyumbang
: Nur Farhan bin Aini
Ringkasan
Why reads this book? Because in the digital age, where we
are daily inundated with useless information, those people
who can use language and stories to differentiate themselves
will thrive. Personal and corporate brands must be built on
'authenticity'. And there is no better way to be authentic than
to speak and write plainly. In our cynical twitter age, the day
of the slick ad man has passed. Every person in every
company - no matter what their job - must be able to
articulate clear messages in a way that will attract the
attention of people and keep them reading, watching, or
listening. We are all journalists now. So why not get an ex-
journalist to teach you how it has done? This book covers
everything from how to come up with good ideas, how to
write engaging copy with eye-catching headlines, how to
speak elegantly in public, how to survive and thrive on social
media, and how to get your message across effectively to
clients, potential clients, and the press. The author argues that
effective communication does not require a degree in English
or a lifetime working in the media. You do not need to be an
expert in grammar or sentence construction to write and speak
well. You merely need to find simple ways to come up with
original ideas, and then be able to articulate those ideas
clearly and meaningful. The Art of Plain Speaking teaches
you how to do this in a simple step-by-step way.