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Laman Rasmi Pustaka Negeri Sarawak

Baca.Reka.Cemerlang

Public Sector Communication : Closing Gaps Between Citizens and Public Organizations

image description
Call no.
: 352.384/CAN
Penulis
: María José Canel, Vilma Luoma-aho
Penyumbang
: Nur Farhan Bin Aini
Ringkasan
The book looks at how recent digitalization has raised citizen expectations and how one-way communication makes government entities vulnerable. The writers map contributions from a wide array of fields together with illustrative examples from throughout the world to illustrate how to make public sector communication anti-fragile. The authors suggest a research-based framework of various intangible assets that can improve public sector communication directly.