Laman Rasmi Pustaka Negeri Sarawak -

Competitive strategy : techniques of analyzing industries and competitors

Call no.: : 658/POR
Penulis: : Michael E. Porter
Penyumbang: : Zuraidah Binti Mat
Ringkasan: Michael E. Porter's "Competitive Strategy," nearing its sixtieth edition in English and translated into nineteen languages, has profoundly influenced global business strategy. Porter's analysis simplifies industry competition into five forces and introduces three generic strategies—lowest cost, differentiation, and focus—that clarify strategic positioning. He directly links competitive advantage to profitability, offering fresh insights into profit dynamics. Porter's framework has revolutionized competitor analysis, shaping the field of competitor assessment. Widely adopted by managers, analysts, consultants, students, and scholars worldwide, Porter's ideas are fundamental in industry assessment and competitive strategy selection. "Competitive Strategy" addresses a crucial gap in management thinking, offering a lasting foundation for further study. Porter's frameworks provide a sophisticated understanding of competition, setting a standard unmatched in the past twenty- five years