EN | BM

Laman Rasmi Pustaka Negeri Sarawak

Baca.Reka.Cemerlang

Running Events : Policies, Marketing and Impacts

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Call no.
: 796.42069/ALE
Penulis
: Kostas Alexandris
Penyumbang
: Nur Asikin Binti Ahmad
Ringkasan
The book explores essential aspects of organizing running events, including policy development, marketing strategies, and their social, economic, and environmental impacts. It covers topics such as sponsorship, branding, participant engagement, and the role of digital technologies in event promotion and management. Additionally, it examines sustainability, community involvement, and the lasting effects of running events on tourism and public health. Designed for students, researchers, and professionals in sports management and event planning, Running Events offers valuable insights into the strategic and operational factors behind successful event organization.