Laman Rasmi Pustaka Negeri Sarawak -

Media Industries in the Digital Age: How Media Businesses Work Today

Call no.: : 302.23/LOT
Penulis: : Amanda D. Lotz & Timothy Havens
Penyumbang: : Rozana Octovia Anak Raymond Umpu
Ringkasan: Media Industries in the Digital Age: How Media Businesses Work Today offers a comprehensive look at how the media landscape has transformed in response to technological innovation and shifting consumer habits. The book explains how traditional media sectors—such as television, film, music, and publishing—have adapted to digital platforms, streaming services, and social media. It explores key concepts like monetization, audience engagement, data analytics, and the power of global media conglomerates. The authors provide clear examples and case studies that make complex business models easy to understand, showing how creativity and commerce intersect in today’s fast-changing environment. Overall, the book serves as an insightful guide for students, media professionals, and anyone interested in understanding how modern media industries operate in the digital era.