Laman Rasmi Pustaka Negeri Sarawak -

The Influencer Industry: The Quest for Authenticity on Social Media

Call no.: : 302.231/HUN
Penulis: : Emily Hund
Penyumbang: : Rozana Octovia Anak Raymond Umpu
Ringkasan: he Influencer Industry: The Quest for Authenticity on Social Media offers a critical and insightful look into how social media influencers have reshaped modern culture, marketing, and ideas of authenticity. The book explores how influencers build personal brands, gain followers, and navigate the tension between genuine self-expression and commercial promotion. Drawing from interviews, case studies, and industry analysis, the author reveals the complex power dynamics behind influencer culture—where authenticity becomes both a personal value and a marketable product. The narrative highlights the blurred boundaries between everyday life and advertising, showing how influencers influence not only consumer behavior but also identity and social norms. Overall, the book is an engaging and thought-provoking examination of how digital fame reflects broader cultural shifts in the age of social media.