1. Utama
2. Media
3. Ulasan Buku
4. Public relations metrics: research and evaluation

Public relations metrics: research and evaluation

Call no.

: 659.2072/PUB

Penulis

: Edited By Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Penyumbang

: Zuraidah Binti Mat

Ringkasan

Public Relations Metrics: Research and Evaluation explores how public relations (PR) activities can be measured and assessed using research and data. It explains the tools, methods, and metrics used to evaluate the effectiveness of PR campaigns, communication strategies, and stakeholder engagement.