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Sarawak State Library

Read.Innovate.Excel

Big Data: Analytic and Evaluation of the Organisational Goals

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Call no.
: 658.4 TEN
Author
: Tengku Adil Tengku Izhar and Torab Torabi
Contributor
: Salina Zawawi
Summary
To me, this book is a valuable read to anyone who has the interests to understand what big data is, and its impactful. This book is about gathering the measurement data and making an effectiveness results to assist decision making process to evaluate the level of the organizational goals achievement. In order to achieve such aim, the authors designed a new framework as a platform represents five steps for domain experts and entrepreneurs to identify the relevant organizational data from huge amount of data known as Big Data to assist decision-making process in relation to the organizational goals. Hence, the book proposes a methodology to analyze organizational data in order to evaluate the extent to which the organizational goals could be achieved. To me, the presentation style of this book is direct and straightforward with an integration of figures and table together with examples to facilitate understanding. I believe this book could serve as a first step in understanding what Big Data is and its evaluation for the achievement of the organizational goals.