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Sarawak State Library

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WALK AND WATCH : Trade Fair Design

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Call no.
: 659.152/WAL
Contributor
: Nur Faziella Syazmeen Bt Hasli
Summary
This book covers various exhibitions which exhibits different types of designs, products, and services in effective way. Through this book, readers will be able to see different practices of each designers in highlighting their strength. While reading this book, I was able to understand how it is important for designers to be different in presenting their ideas as they need to capture the attention of the visitor to visit their stands. Not only product and design, but colour selection and lights also play an important role in highlighting an exhibition. As exhibiting is a big investment in both money and time, exhibitors need to think thoroughly what they need and this means thinking through every aspect, from what the exhibition stand might look like, to how to set it up, through to how it will able to catch the customers attentions when they get to the exhibition.

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