Sarawak State Library -

Marketing the sports organisation: building networks and relationships

Call no.: : 338.4379606/FER
Author: : Alain Ferrand
Contributor: : Vincent Jinap
Summary: Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.