Sarawak State Library -

Tourism and social marketing

Call no.: : 910.688/HAL
Author: : C. Michael Hall
Contributor: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Summary: This book offer its readers a comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing which also considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It also provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This book is a comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice