Sarawak State Library -

Marketing communications

Call no.: : 658.802/EGA
Author: : John Egan
Contributor: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Summary: This book share information which explain why as well as the how of marketing communications. It covers all the essential topics that are relevant readers marketing communications course in a relatable and easy-to-read style. ‘Insight’ boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in ‘marcoms’. This book also includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment.