Sarawak State Library -

Marketing made easy

Call no.: : 658.8/EPS
Author: : Kevin Epstein
Contributor: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Summary: This book offers a hands-on guide for the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing for Small Business Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book’s practical skills and these author has cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.