Sarawak State Library -

Marketing for dummies

Call no.: : 658.8/HIA
Author: : Alexander Hiam
Contributor: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Summary: This book is about marketing which is the most important thing that you do in business today, even if job title doesn`t have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and getting them to buy your product, making sure that they are happy with their purchases and persuading them to come back for more. Marketing includes several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. This book shows readers on how they can possibily become an expert on this scope of works and this book has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.