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4. The next evolution of marketing: connect with your customers by marketing with meaning

The next evolution of marketing: connect with your customers by marketing with meaning

Call no.

: 658.8/GIL

Author

: Bob Gilbreath

Contributor

: Mohd Khadzrie Bin Mohd Ramzie Faizal

Summary

This book shows that the old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. In this book shares the Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning persuades customers by offering them something of value independent of purchase.