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4. Integrated marketing communications / William Chitty ... [et al.].

Integrated marketing communications / William Chitty ... [et al.].

Call no.

: 658.802/INT

Author

: William Chitty

Contributor

: Mohd Khadzrie Bin Mohd Ramzie Faizal

Summary

This book is the 3rd edition of Integrated marketing communications. It shares that integrated marketing communications is on of the way to maximize marketing result. This book also continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment.