Sarawak State Library -

Principles & practice of marketing

Call no.: : 658.8/BLY
Author: : Jim Blythe
Contributor: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Summary: This book share about the principles and practices of marketing. When readers think of marketing, they may think of the adverts that pop up at the side of their screen or the billboards they see when they`re out - all those moments in the day when somebody is trying to grab their attention and sell they something. Marketing is about advertising and communications in part, but it`s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It`s a rich and fascinating area of management waiting to be explored. This book also will ease readers into the complexities of Marketing to help readers achieve success in their studies and get the best grade. It provides plenty of engaging real-life examples, including brands they know such as Netflix and PayPal, marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping them up to speed on key topics such as digital technologies, globalization and being green.