Sarawak State Library -

Social Media Marketing

Call no.: : 658.872/TUT
Author: : Tracy L. Tuten & Michael R. Solomon
Contributor: : Mohd Khadzrie Bin Mohd Ramzie Faizal
Summary: This book is a book that include a combination of essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. This book also outlines the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives which is community, publishing, entertainment and commerce. This book also has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.