Sarawak State Library -

SOCIAL MEDIA MARKETING

Call no.: : 658.872/TUT
Author: : Tracy L. Tuten & Michael R. Solomon
Contributor: : Nurfarathul Aqma Binti Julani
Summary: “Social Media Marketing” is written by Tracy L Tuten and Michael R Solomon. In this third edition, it merges important theory with practical application and covers core skills such as strategic planning for social media applications. This book also help readers to understand on tactical planning, execution and coverage of the latest research within social media marketing. By understanding the four important areas of social media, which is community, publishing, entertainment and commerce, it helps marketers to achieve their strategic objectives. With in-depth explanation on social media marketing, this book will absolutely useful for teaching and learning materials.