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4. BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT

BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT

Call no.

: 658.827 NOO

Author

: Noor Hasmini Abd Ghani & Md. Kashedul Wahab Tuhin

Contributor

: Nur Farhan Bin Aini

Summary

"Brand Management: Consumer Brand Relationship (CBR) in Strong Brand Development" is a book written by Noor Hasmini Abd Ghani and Md. Kashedul Wahab Tuhin, published in 2018. The book focuses on the importance of Consumer Brand Relationship (CBR) in building strong brands. The authors provide a comprehensive overview of the concept of CBR, explaining how it is formed and maintained through various touchpoints and interactions between consumers and brands. They also emphasize the importance of understanding the needs and wants of consumers, and how brands can fulfill those needs and wants through effective branding strategies. The book includes case studies and real-life examples to illustrate how strong brands have successfully developed strong relationships with their consumers, and how they have effectively utilized different branding strategies such as brand personality, brand image, and brand equity. Furthermore, the book also covers the impact of digital technology and social media on brand management and CBR. The authors provide insights on how brands can effectively utilize social media platforms to build and maintain strong relationships with consumers. In conclusion, "Brand Management: Consumer Brand Relationship (CBR) in Strong Brand Development" is a valuable resource for marketers and brand managers looking to build and maintain strong brands. The book provides a comprehensive understanding of CBR and its role in developing strong brands, with practical insights and real-life examples to illustrate effective branding strategies.