Sarawak State Library -

Unlocking Creativity

Call no.: : 658.403 ROB
Author: : Michael A. Roberto
Contributor: : Fairul Azli Bin Banchit
Summary: Unlocking Creativity by Michael A. Roberto is an insightful guide on fostering innovation within organizations. Roberto identifies six common mindsets that hinder creativity and offers practical strategies to overcome them. Through engaging writing and real-world examples from companies like Pixar and Google, he illustrates how leaders can create environments that encourage experimentation and learning from failure. Emphasizing the crucial role of leadership in shaping a creative culture, Roberto provides actionable advice that is both accessible and inspiring. This book is essential for leaders looking to nurture innovation and unlock their team's creative potential.