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Email marketing : using email to reach your tarket audience and build customer relationships

Call no.

: 658.84/STE

Author

: Jim Sterne

Contributor

: Zuraidah Binti Mat

Summary

The title "Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships" outlines effective strategies for utilizing email as a vital digital marketing tool. It discusses leveraging email channels to convey targeted messages and emphasizes the importance of delivering valuable content to customers to foster long-term relationships. Additionally, it highlights the significance of data analysis in optimizing email campaigns for improved performance. Overall, the title underscores the role of email marketing in reaching audiences and nurturing customer connections for business growth.