Sarawak State Library -

Total global strategy

Call no.: : 658.049/YIP
Author: : George S. Yip
Contributor: : Vincent Jinap
Summary: A uniquely integrated view of the global strategy issues facing firms today. Written by the subject`s leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.